What’s up with Zion?

Hoops fans love Zion. A few seasons into the league with his explosive style and megawatt smile means he’s already on a one name basis with the public, like Lebron, Kobe and Cher. He’s also historically great for such a young player—so when he missed a full season due to injury he left a huge hole in the NBA landscape. People wanted to know, ‘What’s up with Zion?’ We decided to serve up that answer in a way only appropriate for a player who does things on the court that are impossible to believe. Meet us where magic and realism collide with every NBA fan’s heart.

Due to injuries and rotten luck, Pelicans superstar Zion Williamson hadn’t played basketball in the public eye for more than a full year. How do you build hype for his next shoe when he’s been out of sight and out of mind in cold storage?

Alongside a more traditional tease clip, we created three short films that answer the question, ‘What’s up with Zion?’ in the run up to the Zion 2 launch. But these aren’t your average back-to-the-lab-grit-and-grind gym videos. For a player who does impossible things on the court, we created a comeback story of impossible magnitude. Zion plays so fantastically, that you would believe he trains blindfolded. Or underwater? Sure. How about in a void where he controls basketballs with his mind? Absolutely. We captured three fantasy worlds where Zion’s comeback trail leaves the laws of physics. Using a mix of practical effects and CGI, these make you believe Zion can do just about anything on the court because of how he trains off it. And who knows, maybe the Zion 2 will help you play more like him too.