Stories of Reinvention

HP

Stories of Reinvention

Approach

We defined and partnered with the most aspirational creatives pushing global culture forward, co-creating personal stories of their reinvention. We disrupted the launch experience with a live-streaming physical launch event in NYC.

Challenge

HP has boldly reinvented the pc.  How do we help them take it to market with a bold new approach?  How do we transcend the pc category – and make a larger impact on culture?

Solution

We delivered an end to end campaign, from communications through launch. New creative in the market, and strategic partnership with cultural leaders Alexander Wang, Nigo, Chloe x Halle, and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.

We delivered an end to end campaign, from communications through launch. New creative in the market, and… strategic partnership with cultural leaders Alexander Wang, Nigo, Chloe x Halle, and Errolson Hugh to jumpstart hundreds of reinvention stories around the world.

Close up of HP tablet in use with folding built in folding stand
digital artist using HP tablet
Erollson Hugh standing in front of vertical blinds
Errolson Hugh holding up and looking through a folded HP notebook
Chloe and Halle seated at table drawing with stylus on HP notebook
2 women, Chloe and Halle, on stage with lights and balcony behind them
Alexander Wang standing facing camera with window behind him
Alexander Wang sitting in resaurant smiling using HP laptop
Close up of Nigo's face while he is at work on computer
Nigo holding and looking at HP computer in front of his Human Made brand t-shirts
Hp laptop close up at hinge folded at acute angle
HP computer keyboard mouse pad and stylus
disassembled HP computer parts displayed as exploded view
HP computer with the word Watch
Outside of building for HP launch event in NYC. Posters of artists and garage door with hp logo