Epic React

Nike

Epic React

Approach

We wanted people to feel the innovation since they couldn’t see it to believe it. With Nike, we defined a campaign with the sole purpose of making running fun.

Challenge

How do we make an invisible technology mean something to the runner?

Solution

A sensorial-based end-to-end campaign where we teased and intrigued the consumer, engaged local influencers, and opened experiential immersive spaces around the world for consumers to truly feel the innovation called “House of Go”.

Nike shoe mold with multiple thick foam pads with happy face balls between as sole

Nike shoe mold with multiple thick foam pads with happy face balls between as sole

Detail of traction on Nike React sneaker sole

Detail of traction on Nike React sneaker sole

Nike Epic running shoe sole bottom view showing air pockets at heel and toe

Nike Epic running shoe sole bottom view showing air pockets at heel and toe

Nike React sneaker in white colorway against white background

Nike React sneaker in white colorway against white background

House of Go interior with sign hanging that says Go. Pillow foor, padded staircase adn 4 tall windows

House of Go interior with sign hanging that says Go. Pillow foor, padded staircase adn 4 tall windows

Neon sign reads dificil de explicar, facil de amar with Nike swoosh.

Neon sign reads dificil de explicar, facil de amar with Nike swoosh.

Purlple room with word Listos on wall. neon angled lights on next wall form arrows

Purlple room with word Listos on wall. neon angled lights on next wall form arrows

Mirrored room exhibit showing inspiration of shoe with multiple layers of foam and 3 large springs as sole in one podium and actual Nike React sneaker in another podium.

Mirrored room exhibit showing inspiration of shoe with multiple layers of foam and 3 large springs as sole in one podium and actual Nike React sneaker in another podium.

Installation walls where one displays rows of white colorway Nike React sneaker. Second wall displays rows of Blue Nike React colorway.

Installation walls where one displays rows of white colorway Nike React sneaker. Second wall displays rows of Blue Nike React colorway.

Purple room in installation. Zig zag carpet like sole of Nike React shoe, one wall has neon arrows, the other wall has text En sus marcas

Purple room in installation. Zig zag carpet like sole of Nike React shoe, one wall has neon arrows, the other wall has text En sus marcas

Purple Neon Nike swoosh

Purple Neon Nike swoosh